“Orchard Bungalow”
I.
Introduction
Located in the heart of the
old colonial city of Battambang , The Orchard is
the first ecological hotel/restaurant of West Cambodia .
It offers accommodation in bungalows turned to the natural pool in a tropical garden.
We, the Orchard (founded by a class
mate team), placed our approach in a Fair Tourism in offering you
options to organize your trip in its entirety. You will discover the other face
of Cambodia through its
people who will welcome you through its crafts and its rich heritage of a
thousand surprises. Where does originates the name “ Orchard”? From the 4
members of class mate who are studying
MBA in Entrepreneurship course, at the end of the we wish” Orchard” was
born! Orchard, we speak English, and
Khmer!. Battambang is located in Northwest of Cambodia, there are many things
to do there, and there are mountains, lakes, temples, superstitious, antique,
culture village, natural resources, and agricultural villages , so it is a very
nice town for tourism. 60% of people in Battambang are farmers and
20% of them are entrepreneurs and 20% are government officials and workers or employees
at private sector. The percentages of visitors who come to visit Battambang are
sharply increasing every year, especially foreigners. Although there are a lot
of hotels, guest houses and restaurants in Battambang , bungalow wasn’t existing yet. In the next
five years numbers of tourists will be flowing to
Battambang and in order to complete the lacks of their needs we ought to have a
new accommodation, Bungalow called “Orchard
Bungalow” The majority of business attract only Cambodian people and
minority attract foreigners . Hotels and
guesthouses are located only in the down town that is noisy and crowded, so
foreigners don’t feel comfortable with this environment. They would like to
spend their holiday with fresh air, food , drink, living styles, relaxes and
privacy . Orchard Bungalow is located along National Road 52 from Chamkareasey
village to Watkor village. It’s about one kilometer from Battambang center . We
need land about 50 meters square to build it. Our Bungalow focused on four products.
- Accommodation
- Food
- Drink
- Laundry
In order to fulfill the
customers’ needs while they are staying with us we have to serve the four products
above.
II. Our 10 Commitments about
Sustainable Development
- A natural
swimming pool without any chemical,
cleaning water by plants is helped by
sand filters.
- The garden is watered by rain water recovered during the monsoon
- The furniture was made from legal rattan and by carpenters of Battambang
- New lamps are energy saving ampoules
- The room’s isolation has been made to keep costs and to limit the use of air conditioning
- Most of the food served at the restaurant comes from local market
- A vegetable garden is being developed for the cultivation of bio fruits and vegetables.
- We sort waste for recycling, and entrust them to a specialized company (Cintry), which develops a policy of responsible handling (sorting, composting, recycling plant project)
- We offer tours of Battambang and his surroundings with the highlighting
- The garden is watered by rain water recovered during the monsoon
- The furniture was made from legal rattan and by carpenters of Battambang
- New lamps are energy saving ampoules
- The room’s isolation has been made to keep costs and to limit the use of air conditioning
- Most of the food served at the restaurant comes from local market
- A vegetable garden is being developed for the cultivation of bio fruits and vegetables.
- We sort waste for recycling, and entrust them to a specialized company (Cintry), which develops a policy of responsible handling (sorting, composting, recycling plant project)
- We offer tours of Battambang and his surroundings with the highlighting
local artisans and humanitarian
associations whom we trust
- At the Bar, we are promoting the local products: coffee, tea, fruit juice, sparkling water
- At the Bar, we are promoting the local products: coffee, tea, fruit juice, sparkling water
III. Battambang Attractions
Cambodia
•
Off limits to
most visitors until the Khmer Rouge cease fire in 1996 Battambang ,
Cambodia 's second city, is
an increasingly popular destination for tourists who want to experience a taste
of the "real Cambodia ".
In 1858 the city was visited by Henri Mahout, a French naturalist and early western explorer of Angkor Wat. He wrote that "the inhabitants enjoy a certain well being which can be seen on first meeting them" and few would argue differently today.
A far cry from the hustle and bustle ofPhnom
Penh
Despite being the second largest town in Cambodia Battambang is actually a fairly compact city of around 100,000 inhabitants and is easily traversed on foot. Set on the gently meandering Sangke river - which flows into theTonle Sap - the city has some of the best preserved
French colonial architecture in the country. Also, thanks to the relatively
benign leadership of the local Khmer Rouge commanders between 1975 and 1979,
many of the city's temples fared better than those in the rest of the country
and make fascinating places to visit
In 1858 the city was visited by Henri Mahout, a French naturalist and early western explorer of Angkor Wat. He wrote that "the inhabitants enjoy a certain well being which can be seen on first meeting them" and few would argue differently today.
A far cry from the hustle and bustle of
Despite being the second largest town in Cambodia Battambang is actually a fairly compact city of around 100,000 inhabitants and is easily traversed on foot. Set on the gently meandering Sangke river - which flows into the
IV. What to See and Do
in Battambang
Making your way to many of the below places and attractions is done on newly constructed roads, taking you through rich Cambodian culture, sights and sounds. Stop and mingle with the locals and take in what this less explored region of
Pailin and Around
Explore the border near Until then the town was a stronghold of the Khmer Rouge remaining under their control long after they were defeated in 1979. In the early 1970's Pailin was a prosperous town stemming from the extensive gem deposits in the countryside and after the Khmer Rouge took control they used the gem deposits and the timber resources to fund their ongoing offensives. Although the area is still heavily mined the town is once again a peaceful place and open to tourists. There are a number of attractions in the area including stunning waterfalls, temples and forests. We can expect the area to become much more visitor friendly in the next few years but in the meantime the visitor can experience something of the "wild west" of
Phnom Sampov
A shrine where many have gathered the remains of victims of civil war, Phnom
Sampov is a temple located on top of a mountain offering historic sights and
amazing views. With its many caves and natural pools, Phnom Sampov has natural
as well as historic significance.An important religious site known throughout
all Cambodia Phnom Sampov is a striking limestone mountain located on the road
to Pailin about 12 km from Battambang. Like Wat Banan there are a series of
steps leading up the mountain although an easier route up is on the back of a
motorbike via a new road. On the top of the hill is a Wat and many stupas along
with various shrines and grottos. During the Khmer Rouge period the mountain
was used as a place to kill "enemies" of the regime and in what are
known as the "killing caves" there is a memorial to these victims.
Also on the mountain are two rusting artillery pieces which were used by the
Cambodian government and their Vietnamese allies in the fight against the Khmer
Rouge which ended in 1996 Although Phnom Sampov has a tragic past it is also a pleasant place to visit. The panoramic views from the top are truly breathtaking and there are a variety of food and drink stalls at the base of the mountain making it a great place to while away the hours. Every evening at nightfall thousands of bats make their way out of caves in the hillside to feed before returning at dawn. This natural phenomenon really is a "must see" for the visitor.
Wat Banan
A 10th century temple about 20km from Battambang. Wat Banan is considered a
smaller version of Angkor Wat. Very popular with families on weekends for
picnics and outings.Located about 18km from town along a new road Wat Banan is an
Cultural Villages
Explore the riverside of the 
Wat Ek Phnom
A partly collapsed, 11th-century temple situated 11km north of Battambang,
is surrounded by the remains of a late rite wall and an ancient reservoir. A
lintel showing the Churning of the The drive out to the temple passes through some beautiful countryside and is worth the trip alone. You will notice locals making rice paper (which is used for spring rolls), rice noodles and sticky bamboo rice. Just a short detour brings you to Psar Prohoc - the fishpaste market. Prohoc - essentially fermented fish - is a staple of the Cambodian diet and smells, well, quite unusual. It is not to everyone's taste but a visit to the market is well worthwhile as it is an unforgettable experience. A clothes peg for your nose might be handy!
Kamping Pouy
Kamping Pouy basin is vital to the area. It is now a popular picnic site for
residents of Pailin and Battambang because of its fresh air. Lotus flowers grow
in the water and nearby you can buy lotus seeds to eat. They are delicious and
taste a bit like sweet, uncooked peas. Kamping Puoy is a reservoir located
around 30km from the town of The reservoir was built by the Khmer Rouge in one of their grander schemes and thousands of people died during its construction. It is popular with locals at the weekend who come out here with picnics.
Wat Basseat
The distance from Battambang to Basseat is 15 km along very good road
littered with sights and sounds from traditional houses and village. The
Basseat temple is located in Tabon village in the Sangke District. Very little
remains of Wat Basseat, an 11th century temple, which is located around 15km
from Battambang. However, if you have the time it is worth visiting as again
the trip out to it is stunning.When you arrive you will probably find you are the only visitor and will arouse the interest of the locals who find it hard to believe anyone bothers coming here! Until the 1970's there was more to see but the Khmer Rouge destroyed much of it until they were interrupted by "ghosts"! What you see now is what the ghosts saved! Next to the temple is an ancient pond which holds water all year round.
Bamboo Train & Transportation in Battambang
Called "norry" by the locals, the bamboo train is a unique and creative form of transport. It consists of a small motorcycle engine-powered bamboo platform that rides on the railway tracks picking up and dropping off passengers, cargo, animals and motorcycles along the way. When it meets another bamboo train coming the other way the least laden train can be disassembled and taken off the rails in a minute or two allowing the other to pass. It is then reassembled and the journey can continue. The rail tracks are in a pretty poor shape and there are very few "normal" trains operating these days. Virtually all visitors to Battambang have a go on the bamboo train - it is an unforgettable experience and best done in the early evening when the sun isn't so high. Catch it while you can as plans are afoot to upgrade the line and introduce a more conventional train service!
Battambang Museum
The
Temples
in Battambang
Battambang is home to many wats (temples) all
of which make interesting places to visit. Many of the temples in Cambodia were destroyed during the Khmer Rouge
period but those in Battambang fared a little better thanks to the relatively
benign local leadership. Wat Tahm Rai saw (White elephant temple) is one of the
most visited because of its elaborate structure but also worth a visit are Wat
Gahndahl and Wat Samrong Knong the latter home to a particularly emotive
memorial to the victims of the Khmer Rouge. Visitors are welcome at all temples
but should dress appropriately and remove shoes when entering the sanctuary.
You will find that many monks will approach you as they like to practice their
English - it can be a fun way of whiling away a few hours. The temple grounds
usually have a number of food stalls so refreshment is never very far away.
History of 
As a city Battambang is not particularly old although there is evidence of occupation in the area for over 1000 years. It was established as an important trading city sometime in the 18th century. In 1795
people died.
The city was liberated
by the Vietnamese a week after the fall of
Battambang Markets
Cambodians love markets and Battambang is home to many. Of particular
interest is Psar Nat ("meeting place market") in the centre of town.
It is housed in an impressive art deco style building and worth a look although
it has a reputation for being the most expensive market in town. There are some
food stalls in the centre of the market where cheap eats are available. The
larger Psar Boeung Chhouk is more of a wholesale market and especially busy in
the early morning. It would appear that almost anything can be bought here!
Battambang Circus
Battambang is home to Phare Ponleu Selpak, a well known NGO which gives
youths from deprived backgrounds the opportunity to channel their energies into
learning circus skills such as juggling, clowning and acrobatics whilst raising
awareness of issues such as HIV/AIDS, landmines and child rights. It started
back in 1986 in the refugee camps on the Thai border with simple drawing
workshops. The experiment continued after the refugees returned to their
homelands in Battambang and Phare Ponleu Selpak now has a worldwide reputation.
Performances in the big top are held on Thursday evenings but also at other
times. Well worth a visit, other activities also include traditional schooling,
drawing, music, dressmaking and a community leisure centre.
V. Construction plan
We
are going to build 6 Bungalows, one restaurant, one small swimming pool, one
small Khmer house
and tow cottages.
VI. Budget Plan
|
No
|
Description
|
Amount
|
Price
|
Total Cost
|
|
1
|
Restaurant
|
1
|
1000
|
1,000
|
|
1
|
Bungalows
|
6
|
3500
|
21,000
|
|
2
|
Khmer house
|
1
|
3000
|
3,000
|
|
3
|
Swimming pool
|
1
|
15000
|
15,000
|
|
4
|
Cottage
|
2
|
100
|
200
|
|
5
|
Land
|
50 meters square
|
25000
|
25,000
|
|
6
|
Water supply connection
|
|
1000
|
1,000
|
|
7
|
Electricity connection
|
|
1000
|
1,000
|
|
8
|
Bedding material
|
6 set
|
200
|
1,200
|
|
9
|
Furniture
|
|
600
|
600
|
|
10
|
Decoration
|
|
500
|
500
|
|
11
|
Advertising
|
|
120
|
120
|
|
12
|
Dining material
|
|
500
|
500
|
|
13
|
Air-conditioners
|
6
|
350
|
2,100
|
|
14
|
Total:72,220USD
|
|||
VII. Market Segment
Who are the customers ? The
customers are foreigners or high class people who are interested in fresh air,
quiet place and independent when they are tired with their work, they will love
that natural place.
VIII. Industry and market forecasting
We hope that customers will use our services every day
because it’s the new coming service in
Battambang town . Our product is not too much expensive and we
are sure that our staffs will treat
customers very well . Our place can make
customers feel convenience, and
luxurious with us.
Our
business is not too much products, we can offer only 12 guests per day.
IX.
Description of Venture
The western people like, when they are tourists. There are
different kinds of tourists and, for this reason, the answer is difficult and
it should be so extended. But we are going to general aspects. The western
tourists are interested in the aspects that are different of the aspects of
their countries. For example, the History, culture, traditions, customs,
religion, seeing temples, knowing local people, seeing dance and theatre,
nature, doing short trips and excursions (some time by car, boat, bamboo
train, motor taxi , tuk-tuk, bicycle or by foot) seeing the countryside, nice scenery,
visiting small villages in the mountain or in the countryside (they want to
know how is the real life) being in the nice beaches, places to see, places to
enjoy, places to stay ( the western people appreciate the comfort, sometimes
mixed with local things) places to eat ( a few times local food, but
usually they prefer western dishes and, the perfect combination is to introduce
a lit bit of local food in the western food). The western tourists like the
amenities, the relaxing, and the peace and quiet but, at the same time, want to
know and to see, all in a short time (they don’t have enough time to stay in
the country). For the western people, Asia is
an exotic land. And when we decide to travel around any of their countries,
like Cambodia , we are looking
for this exoticism by everywhere. At the same time, we don’t renounce our way
of life.
Our product is convenience accommodation for the
visitor who are enjoying romantic place, natural and excellent environment. In
order to make them satisfaction we have to create a small restaurant, laundry,
drink to support our service. We also fee transportation service to pick up the
customer from Bus station to our Orchard Bungalow. And we also have accepted
VISA card, to book the bus ticket in our country and arrange a town tour for them.
The Orchard Bungalow is safety, and confident.
X. Office equipments and Personnel
-
We have connected
the bank system, internet access, computer and VISA card machine.
-
We have only two
security guards, two cleaners, one chef and one general manager.
Structure of
Orchard bungalow
|
|||
 |
|||
}
General Manager
Responsibilities for administer for the whole Orchard Bungalow, accountant,
receptionist, supervise cleaner, Chef, security guard and facilitate.
}
Chef responsibilities
for cook the food, make sure the kitchen order and clean, services and keep
communication with Manager
}
Security guard
responsibilities for the guest luggage are well ,safe and keep communication
with Manager
}
Cleaner
responsibilities for clean all the rooms, bedding use, laundry, the patio and
keep communicate with manager.
XI. The background of entrepreneur
The idea to create the Orchard Bungalow get from Ms.
Long Leakhena, she is working with disable children and poor community people, every
year after she got stressful with her work she often goes to visit anywhere in
Cambodia or her neighbor country. She graduated Bachelor of Business
Administration in 2010 and then she is going on to Master class in the same
subject. Since 2008 she studied the subject named Entrepreneurship after she
finish the subject she wish to change her job to have her own business but she
doesn’t know what kind of business suit with her. In 2009 she went to Thailand and Vietnam ,
Thailand
XII. Operational Plan
Currently we
have 6 Bungalows we can receive 12 guests to stay with us; the quests can see
the sun set or sun rise and served a young and lively Cambodian cooking and
real relaxing Orchard Bungalow atmosphere.
The Orchard Bungalow will open in the next November 2011. Our Orchard
Bungalow receives only foreigners and premier class people. The guest can
reservation by internet or call us. Our services included: Food, drink,
laundry, transportation and local tour. For guests who are stay in our Orchard
Bungalow can pay by VISA card.
XIII. Marketing plan
The western people like, when they are
tourists. There are different kinds of tourists and, for this reason, the answer
is difficult and it should be so extended. But we are going to general aspects.
The western tourists are interested in the aspects that are different of the
aspects of their countries. For example, the History, culture, traditions,
customs, religion, seeing temples, knowing local people, seeing dance and
theatre, nature, doing short trips and excursions (some time by car,
boat, bamboo train, motodok, tuk-tuk, bicycle or by foot) seeing the
countryside, nice scenery, visiting small villages in the mountain or in the
countryside (they want to know how is the real life) being in the nice beaches,
places to see, places to enjoy, places to stay ( the western people appreciate
the comfort, sometimes mixed with local things) places to eat ( a few
times local food, but usually they prefer western dishes and, the perfect
combination is to introduce a lit bit of local food in the western food).
The western tourists like the amenities, the relaxing,
and the peace and quiet but, at the same time, want to know and to see, all in
a short time (they don’t have enough time to stay in the country). For the
western people, Asia
is an exotic land. And when we decide to travel around any of their countries,
like Cambodia ,
we are looking for this exoticism by everywhere. At the same time, we don’t
renounce our way of life.
But we also have to consider
2 points.
- Most of these tourists (the ones going to Rattanakiri and Mondulkiri) are backpacker’s tourists who generally want to travel (and sleep and eat) for little money.
- We have to not forget that the rainy season means much less visitors, although July and August are the big vacation months inEurope .
But the rainy season - or the idea that it is going to rain nonstop - will keep
most of them away from the northwest provinces of Cambodia ,
so much less business from April to October.
- Most of these tourists (the ones going to Rattanakiri and Mondulkiri) are backpacker’s tourists who generally want to travel (and sleep and eat) for little money.
- We have to not forget that the rainy season means much less visitors, although July and August are the big vacation months in
a) Marketing strategy
We have to create our own website, we
advertise by internet before we open it 6 months and
We have the pictures of our
construction to show them. We have planned to register our Bungalow in Guide
book. We will invite the Moto taxi drivers and Tuk Tuk drivers to visit our
Orchard Bungalow to have dinner one day to get to know us.
b) Price 60USD per a night
c) Promotion : From April to October special price 45USD
per a night and for long stay
Guest
for two weeks only 35USD per a night, for guest reservation by internet
discount 10% , free pick up from bus station, free FIWI.
XIIII. Organizational
plan
a) Ownership
XV. Assessment of Risk
- Most of these tourists (the
ones going to Rattanakiri and Mondulkiri) are backpacker’s tourists who
generally want to travel (and sleep and eat) for little money.
- We have to not forget that the rainy season means much less visitors, although July and August are the big vacation months inEurope .
But the rainy season - or the idea that it is going to rain nonstop - will keep
most of them away from the northwest provinces of Cambodia ,
so much less business from April to October.
- We have to not forget that the rainy season means much less visitors, although July and August are the big vacation months in
XVI . Financial Plan (Pro-forma Financial Statement)
Orchard Bungalow
Income Statement
Revenue: $8715.00
Room: $ 6300.00
Food: $1800.00
Laundry $100.00
Expense
Advertising
Expense $ 120.00
Electric
Expense $700.00
Water
Expense $100.00
Telephone
Expense $30.00
Salary
Expense $1,010.00
Beverage
Expense $
150.00
Food Expense $1,200.00
Supply
Expense $
250.00
Depreciation
Expense $1,500.00
Miscellaneous
Expense $150.00
Total
Expense $5,210.00
Net profit $3,505.00
Income vs. Expense / years
Revenue: $98,400.00
Expenditure: $64,800.00
Miscellaneous Expense $
12,000.00
Net Profit: $21,600.00
Income vs. Expense 3 years
Revenue: $295,200.00
Expenditure: $194,400.00
Miscellaneous Expense: $36,000.00
Net Profit: $64,800.00
XVII. Appendix
Picture of Orchard Bungalow
XVIII. Executive Summarize
the Business Plan
The feasibility study is the first step in
designing a new resort. Leisure Business Advisors (LBA) specializes in
conducting this study, which is generally required by financing institutions.
The study provides market and financial analysis and projections. It also
provides critical physical planning recommendations to assist the resort
designer during the design stage of development. It is critical that the
designs are in line with market needs and expected cash flow. These physical
planning guidelines need to be in place before construction and building can
start. Designers, builders, and managers can all benefit from the guidance
provided in the study.
As part of its expanded feasibility study, LBA
can work closely with developers in preparing the initial image package that
would assist designers in the design stage of development that
follows the feasibility stage. We could provide a walk-through description
and color artist conceptual images of a new resort seen through the eyes
of a typical visitor. These would preliminarily suggest its general "look
and feel" in financing and marketing presentations. We pride
ourselves on prompt service and are also sensitive to time constraints often
involved in starting new development projects. If needed, assignments can be
accelerated for an extra fee. To learn more about feasibility studies and takes
the first step to create and start a new resort Orchard Bungalow” Services”
Leisure Business Advisors (LBA) is a planning firm
that specializes in assisting tourist attraction developers and operators
worldwide. For Developers LBA
provides the services generally required by investors and financing institutions.
These are shown in darker blue in the development process diagram below.
We begin by conducting the feasibility study, which is typically the first step of the development process. It is critical that designs and plans are in line with market needs and justified investment. After the feasibility study has been completed, we can assist with other aspects of development. If desired, LBA can provide master planning and schematic design services. We can also help prepare the initial business plan. Once financing has been secured to build the project, LBA provides guidance on other aspects of development. These include project management, design, construction supervision, and other pre-opening steps. LBA's development services are the following:
- Feasibility Study
- Master Planning & Schematic Design
- Business Plan
- Financing Guidance
- Detailed Design Phase Advice
- Project Management Oversight
- Construction Guidance
For Operators LBA provides the following services
to operators of existing tourist attractions:
- Valuation / Business Appraisal
- Mergers and Acquisitions (M&A) Advice
- Economic Impact Analysis
- Operations Analysis
- Expert Witness Services
Project Types
The types of leisure projects that LBA serves include the
following, listed alphabetically:
- Accommodation
- Food
- Drink
- Laundry
We pride ourselves on prompt service and typically respond within a day.
We are also sensitive to time constraints. If needed, assignments can be
accelerated for an extra fee.
In many countries, banking service
providers will offer start-up advice for small businesses, as a way of
promoting their business account packages; this can be particularly helpful in putting together your
business plan.
Starting your own business can be exciting
and challenging. Phka Vila ,Lavila ,Ocaborivia( Silabak Baitong) ,Other hotels
promoting their business account packages; this can be particularly helpful in putting together your
business plan.
It takes realistic business skills to succeed, especially in today’s market, which has far more sophisticated competition and customers than ever before. Taking time to research what it takes to start your own business is time very well spent. In doing so, you begin to outline your to-do list and take necessary steps to develop your entrepreneur skill set. Ever consider running your own business and enjoying the unique lifestyle as a bungalow or resort owner?
Are you ready to...
- Create your dream job?
- Be your own boss?
- Get paid to Bungalow and help others transform their lives?
- Love what you do while earning a good income?
- Hear people “ooh” and “ahh” when you tell them what you do for a
living?
...Then you are
ready to delve deeper into the world of self employment by opening your own
bungalow.
The End
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